I remember the day I met Joe* as if it was yesterday. He was always hurried; rushing to back-to-back meetings, and late for most of them; feeling guilty of trying to fit too much into his work day, really.
Joe had a dream. A dream to successfully take over the practice which his father had built over the past 30 odd years.
His vision for the business was to expand from 12 employees to well over 20 and, in the process, break 7 figures in annual revenues. This would allow his father to peacefully retire, while Joe continues to take the business forward into the digital era.
The problem? The company's methods were not scalable. No matter how hard Joe and his team worked - the more staff they took on, the smaller the margins they had.
Maybe you can relate.
Joe did not have time to stop and strategically think of how this issue could be resolved - he was too caught up in his never-ending day-to-day work.
His wife often asked, “What time are you coming home tonight?”
Thankfully, Joe decided enough was enough. He stopped, and asked himself these questions:
How can I grow this business without it relying on myself every step of the way?
How can I delegate or automate all that repetitive work?
Before I tell you the answers Joe and I got to, let me tell you about a few myths that we debunked along the way.
*not his real name